Patrick Kelly-Weller Joins BIMA Awards as Judge: Celebrating Innovation and Excellence

Adapt Managing Director Patrick Kelly-Weller has been selected as a judge for the BIMA Awards. Specifically Patrick has been selected to judge the “Health and Wellness” and “Digital Product Development”, due to his and Adapt’s expertise in these areas.

The BIMA Awards, a cornerstone event in the digital industry, celebrate The Best of British Ingenuity, recognising exceptional achievements in creativity and technology. This year’s awards feature 25 categories across three key areas: Technology, Creativity, and Sectors and Special Categories.

Patrick’s role as a judge will see him evaluating groundbreaking projects that set new standards in these fields. His involvement is in perfect alignment with Adapt’s focus on enhancing efficiency and sustainability, particularly within the healthcare sector. For example, by automating routine tasks, Adapt enables healthcare providers to dedicate more time to patient care and less to administrative work. The projects showcased at the BIMA Awards will reflect similar goals, offering insights into future trends.

The BIMA Awards will showcase projects that push technological boundaries, reflecting goals that resonate with Adapt’s mission. As companies increasingly adopt digital solutions to address evolving demographic and workforce challenges, these awards highlight the innovative strides being made in the industry.

Patrick Kelly-Weller said, “To be selected as a judge is not only an honour but a great reflection of our obsession with healthcare and technology. The world is changing so fast and to be judging work from the best agencies in the UK is a real privilege.”

About BIMA:

We are the British Interactive Media Association. BIMA is the voice of tech and creativity.

We represent a community of businesses, charities and academia across the UK. We drive innovation through knowledge sharing, showcasing best practice and developing talent. And we give our members the chance to have their voices heard and to make a difference.

Members of BIMA value innovation, the sharing of knowledge and best practice, and supporting the next generation of industry professionals. They are leaders in their field and committed to making outstanding experiences by harnessing the combination of technology and creativity.

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